It’s not enough to do good. Sometimes, doing what we believe to be good can actually have negative consequences. This is why it is important to stop and think about the actions we take towards helping others, and ask if those actions are the best way. That’s a big part of what we are trying to say with our Badge of Ethics. Stop, think about how you’re doing good, and always ask: is there a way to do good, better? Learn more about the Badge and what it stands for.